We are going to get right into it, no fluff:
Social Media Platform
This is #1 for any modern business but, believe it or not, there are still many businesses without a social media platform, some even choosing to operate ‘off the grid.’ Unless you are a well-established business that has been faring throughout generations, the absence of social media in your business may not allow you to grow as much as you would if you had a social media presence.
Social media is the language of today’s generation. Some studies show that children and teens do not read or listen to the news unless it is via social media. It is pretty much their only source of information, which is why many are duped by fake news and other criminal activities. The first recommendation for any business, big or small, is to have a social media presence. If you are without social media influence, and your business is at Pacific Drive, only those at Pacific Drive can have access to what you are selling. However, when you are on social media, Pacific Drive has a global reach. Social media, when done right, equals more exposure, more purchases, more popularity, and more growth for you and your business.
Interactive and Relatable content
We have established how vital having a social media presence is to modern-day businesses, so now, we must address the need for relatable and interactive content on your social media platforms. The best businesses grow with the times and are not against it. A successful businessman/woman must be in the know and keep in the know with current trends, memes, and quotes. Not only should you strive to be current, but also ensure that your content is interactive. One way utilised by popular sites is to ask a general or catchy question that requires their tribe or followers to respond and tag their friends and family. People are usually happy to share their thoughts or opinions. So interactive content is an excellent way to increase interaction which ultimately gives your business an advantage as more persons become familiar with your product or service. Instagram has features such as ‘Questions’ and Poll that causes users to interact with each other beyond commenting on a picture or post. Likes become second nature to comments that may get screenshotted and reshared, sometimes becoming trending.
Merch
Another thing that modern business must have is merch. Merchandise is a form of advertisement as well as a source of profit for the business. Merchandise allows customers to take home a piece of your business with them. Because of our ‘showy’ culture, the same customer sometimes shares their purchase on their social media platforms, giving your business free publicity. Consider giving a free token, for example, a pen with your business logo embellished on it. The giveaway item is now a reminder to the customer of where they shopped and who they shopped with. This can help to build goodwill or loyalty. Merch is a game-plan that any modern business can have as a part of their strategy to win customers—think t-shirts. Consider investing in some merchandise for your modern business to help it stand out.
Networking
Networking is not novel and is an effective and vital means of gaining business reach and success. Today’s climate does not afford the meeting of persons in business suites while sipping wine. However, businesses must still be deliberate in finding creative ways to get their business before the people with influence and in circles that can help broaden their reach. Attending virtual events or sessions can be considered. However you choose to network, ensure you are focused on widening your circle by including persons outside your business field.
Website
When we hear modern, we know a website is imminent. In fact, the first place that people visit when they hear mention of your business is your website (then your social media). It is vital to invest in a website that looks professional, legitimate, and is secure. With more online transactions taking place, it will lend credibility to your business, and persons will feel safe and confident in doing business with you.
